As a subscriber receiving our frequent mailing, or as a promoter, or potential customer of RockMasters Entertainment, we have prepared this technical page  to give you in-depth information of the services we provide to you via our e-mails and our web site. Most of you have enjoyed the service and rely on it, and have told us so time after time. So we hope that you value this information below.

Be sure to read the FAQs that we are routinely asked at the bottom.
 

Top    Promotion   Services   Subscribers    Delivery    Tracking    FAQ

E-MAIL & INTERNET MARKETING

Advertising your Events, Products or Services   RockMasters Entertainment maintains the most effective e-mail database of Haitians living in the US and abroad. Most of our subscribers only rely on our mailing for information what is happening in Haitian entertainment. At this time, our list consists of more than 35,000 subscribers and growing daily. Our system is extremely effective in spreading information as it sends information directly to the recipients. In addition, the e-mails get forwarded by our subscribers, creating a wide information network with unlimited reach. We also advertise on our web site, www.RockMasters.com, by listing events in the monthly calendar or by placing advertisement banners at a very prominent location on the main page of the site. All banners are linked directly to our clients’ flyers, web sites or web page that we create.

PROMOTING YOUR EVENT OR BUSINESS Go to Top of page

We use a dual promotion strategy to market your events , products, businesses. A passive strategy consisting of our web site as a source of reference for people looking for information on events. In this case visitors take the action to visit our site for events information. A pro-active strategy by which we blast the information to our huge database of subscribers. Whether you are at home, at work, on the road, etc, the information is delivered directly to your desktop, laptop or PDA. This way we reach people who do not routinely visit web sites or are not exposed to other forms of events advertising. This type of pro-active advertisement opens the market to the huge population who would normally have no knowledge of these events.   1-  Web Site advertising: Events are posted on the weekly calendar in chronological order on www.RockMasters.com. Additional exposure is also achieved by placing special events in rotating banners at multiple locations on the site. For business advertising, banners are  posted near the top of the main page of our web site. All banners are linked to the client’s flyers, web sites or dedicated web page that we create.   2-  Weekly Mailing: The main events calendar and all advertising banners from the web site are loaded into our events newsletter  and blasted to our complete list on a weekly basis.  The weekly mailing is the only source of events information for a large number of our 35,000 subscribers every week, plus the recipients of forwarded e-mails   3-  Special Mailing: This is the most powerful and direct form of promotion. We prepare and send out a mailing to our list that is dedicated to our client’s event or business. It is basically a web page sent as an e-mail with links to our clients’ web sites etc. This mailing is sent in both html and text version, and depending on the capability of the reader e-mail program the proper one is delivered. Over 90% of our subscribers can read html email. Once opened, the readers are directly exposed to the clients’ advertisement. Even though this email is sent to 35,000+ people directly, the amounts of forwards can more than double the initial number of recipients.   4- Network with other web sites RockMasters Events are also linked with the web sites below, with more sites coming on board. So when you advertise on RockMasters, you get exposed on multiple other sites   shortly on    Here are some samples of our Special Mailings   Parties - Festivals etc. Haiti Fund Raising Events pre-laborday-festival-09-05-10.htm summer-jazz-festival-08-28-10-mirelle.htm lincoln-center-7-2-10.htm kassav-07-16-10.htm poets-house-july-07-10.htm  fleurimond-poolside-luau-07-24-10.htm bingo-night-07-10-10.htm compas-festival/index.htm sobs-jazz-fest-10-11-09.htm wes-production-haiti.htm al-compas-festival.htm carimi-harmonik-08-21-09-miami.htm times-square-arts-center.htm caribbean-cares-festival-09-04-10-c-pac harlem-stage-konbit-pou-haiti.htm una-haiti-prayer-service-07-12-10.htm hope-for-haiti-3-27-10.htm haiti-cherie-benefit-03-12-10.htm una-haiti-conference-02-24-10.htm africa-for-haiti-3-13-10-new.htm tabou-feb-19-2010-nj.htm amhe-letter.htm humanity-for-haiti-01-30-10.htm mayer-morisette-02-28-10.htm ayisyen-pou-ede-ayisyen-2-14-10.htm Businesses Organization, Politics etc camkids-pediatrics.htm vision-air/vision-air-haiti.htm western-union-mailing.htm 1804design.htm true-sound-recording-studio.htm fleurimond-catering-patties.htm kwizine-art.htm solution-management.htm mario-casseus-advertisement.htm times-square-arts-center.htm joseph-marthone-for-senate.htm mckenzie09/index.htm haitiansforbarackobama.htm haiti-support-project-10-21-09.htm conference-dual-citizenship.htm mathieueugene09.htm dalembert-foundation-4-3-09.htm haitian-diaspora-unity-congress-08-06-09.htm amhe-2009-convention-cruise.htm haup-gala-10-10-09.htm

Technical Information Regarding our Services Go to Top of page

The following information gives some insights on our system, the quality of our services and to see what you get when you promote your event or business with us. We use Lyris, the most advanced email management software hosted by a very reputable mail processing company that has a very strong reputation with e-mail service providers such as Yahoo, Hotmail, AOL, etc. This insures that our mailings always get delivered to our subscriber’s inbox and are not treated as spam. This processing company has many fortune 500 companies as clients. We pay a higher cost for this service, but it insures the integrity of our list and the delivery of our mailings.

Our Subscribers Go to Top of page

List size We are a company who can confirm and show proof of the numbers of subscribers in our list. As of today we have over 35,000 valid and deliverable e-mail addresses in our list. The chart below shows how our list steadily grew over the years; From 2,500 when we started, to over 31,000 now and growing daily.     Demographics   Our demographic is representative of the Haitian population a in any area. An area that has 10% of the Haitian population will be reflected as such in our list. So it in no surprise that the Northeast and Florida have the largest concentration   More important than demographics is the forwarding of e-mails done by our subscribers. This has a greater effect in less concentrated area. People from another state will forward the e-mails to friends and families residing in another state. In addition, subscribers within a state will forward it to their contacts and friends within that state. So the word gets spread out. We reach Haitians from all over the world. An approximate breakdown of our list is as follow: 50% in the NY tri-States area 30% in the Florida region 20% in less concentrated Haitian regions (Georgia, California etc) and overseas.        ------------------------ 90% of subscribers and visitors to our site are Haitians/Caribbeans 10% other nationalities.

Our delivery record: Go to Top of page

We have the best delivery record than anyone in the business, and we can prove that our mailings get delivered to our subscriber’s mailbox. When we do a special mailing, you get a delivery report of your mailing. The tables and chart below are from an actual delivery report done recently. They show that we have a success rate of 98+% with most of the delivery completed within 10 minutes. Delivery Statistics for one actual mailing   Status Count % of Total Recips   Success 33467 98.86% view Failed 243 0.72% view Total: 33710 99.57% view   Domain Recipients (% of total) Attempted (% of domain) Success % yahoo.com 10540 (31%) 10540 (100%) 99% hotmail.com 8406 (24%) 8406 (100%) 99% yahoo.fr 3696 (10%) 3696 (100%) 99% aol.com 3074 (9%) 3074 (100%) 97% gmail.com 1300 (3%) 1300 (100%) 99% All other domains (2288) 6838 (20%) 6838 (100%) 96% TOTAL 33854 (100%) 33854 (100%) 98%

Our Tracking Record Go to Top of page

We can track individual subscriber’s record as to what mailing is opened, when it is opened and how many people it is forwarded to. This way we know who is interested in the information that we send and what type of e-mails most attract them The chart below shows the tracking and forwarding record for one subscriber.

FAQ - Frequently Asked Questions Go to Top of page

The section below will answer most of your questions. Please be sure to read the FAQs How did you get my e-mail address? This is a question we get everywhere we go. Most people subscribe directly. But a large number are referrals from friends, families etc. Also we get names from the huge number of e-mails that we receive and we send invitation to the email addresses that come to us. Every person added to the list has the option to decline. What if I do not want a certain e-mail address (such as work) to be on the list? All subscriptions come with the removal feature. Request to remove an e-mail is handled promptly. All unsubscribed e-mails are retained indefinitely and locked to prevent them for getting back on the list. I am no longer getting e-mails. What happened? If an e-mail address bounces too many times then the software automatically puts that e-mail on hold and will not send it any more mailing. If your e-mail was erroneously held. You can contact us to reinstate. Also an email address can be unsubscribed accidently or by someone else or by request from your mail server without your knowledge. If you stop receiving mail, contact us RockMasters@RockMasters.com Also, check your Spam folder to make sure our mail is not getting there accidently. If so, put us in your address book. I do not get many events listing for the area where I live. Why? A question asked to us often. All events are listed from requests by the promoters. If we do not get a request, it wont get posted. It is obvious that the NY area promoters are miles ahead of  everyone else as far as using this nationwide system. We do not have the explanation, but we have been getting some movement from other areas such as Florida. We always remind promoters that the internet is global. So wherever your event or business is located, you get the same exposure. What is the cost for this promotion? Cost varies significantly depending on the level of promotion. E-mail us your requests What info do I need to provide to have my event promoted on RockMasters? All you need to do is e-mail us the invitation. We do the rest. Such as create your banners, revise or correct  your flyers if needed, create web page for your event, prepare the html/text mails, etc. All at no charge. What type of event will you promote beside Konpa? As you can see we do not discriminate. Beside Konpa, we promote Jazz, Racine, Gospel, Movies, Folklore, Business events, Political events, Galas, Festival, Business advertisements. You name it. We will not promote anything of bad taste, controversial, or sexually oriented. How do I know that you really have the numbers of valid subscribers and that the mail gets delivered? We pride ourselves that we can and will provide this proof if requested. We provide full delivery reports on your mailing. This report is automatically generated by the server and forwarded to you (See sample above) Is my e-mail address ever shared with others? Absolutely NOT. The privacy of your e-mail address is a top priority. Your email is never divulged or shared with anyone for any reason. How do you maintain a 99% Delivery rate? Our E-mail processing company has excellent relationships with all major ISPs, including whitelisting of their IP addresses, etc. They maintain compliance with all SPAM laws and are proactive in insuring their clients also use best practices

We hope that this information helps you better understand the service and the quality that we provide. If you have any other question, please write us back.   Sincerely,   RockMasters Entertainment Inc.

Top    Promotion   Services   Subscribers    Delivery    Tracking    FAQ