Western Union Launches First-Ever Global Brand Campaign

Can One Word Answer a Million Different Needs? Global Money-Transfer Company Says yes!  
 

 For the first time in the company’s 150-year history, Western Union has recently launched its first-ever global brand initiative, entitled yes! This campaign celebrates people around the world who rely on the transfer of money to help them embrace their hopes and dreams.

 “This is a very exciting time for Western Union,” said Rachel Pratt, Western Union Assistant Marketing Manager, Caribbean. “Western Union believes in people who are pursuing their dreams. Even in these uncertain times, the optimism and positivity of our consumers is inspiring, and this new campaign reflects their can-do spirit.”

Can a mother send her love to her son from 1,000 miles away? yes!

Western Union’s services have been enabling these connections between people of the Caribbean around the globe for over ten years. A dedicated web site has launched:
 

www.WUYesEffect.com
 

 The site is designed to engage consumers and empower them to share their stories of optimism and success. In exchange for each story shared on this site, the Western Union Foundation donates $1 to one of three participating nonprofits: Academy for Educational Development, Mercy Corps or Room to Read.

In the Caribbean, Western Union is following the example of its customers by being the sole supporter of the Dennis Brown Scholarship program, which awards a college student of Jamaican-descent annually with an academic scholarship. In collaboration with one of our top agents in the Caribbean, Grace Kennedy and Western Union is recognized for being a strong supporter of education and youth programs. We are known for providing scholarships and supporting sports activities such as Boys and Girls Championship in Jamaica and Penn Relays here in the United States.

 Another exciting program in the Caribbean is the WU Gives Me More Program. An Alliance-based loyalty program found in Aruba, Curacao, Dominica, Haiti and Jamaica.  With this program, any customer who sends and receives transactions, will receive discounts and coupons that are redeemable at local supermarkets, pharmacies, department stores, etc.. We have over 27 retail partners offering our consumers discounts.

The creative behind Western Union’s campaign centers on the optimism and hope inherent in the word “yes!” and highlights tangible acts that bring the brand to life. The yes! campaign clearly and emotionally communicates its optimistic point of view using real people in its advertisements. The campaign also reflects the truly global nature of Western Union, with elements in more than 40 languages.

For more information, visit www.westernunion.com